Kirkland Signature® · Costco Wholesale Corporation®
Kirkland Signature Bath Tissue
Shrinkflation Detected
Has 10.59% fewer sheets since 2021 - yet costs more.
- 10.59%Size Drop
- +31.59%Effective Price Δ
- $19.99Current Price
@ Costco
Independent Consumer Database
Data Verified by The Shrink List
Latest image from 2025
UPC:
096619194643 Latest Product
as of August 4, 2025 Sheets per Roll: 380 sheets
Roll Count: 30 rolls
Ply Count: 2 layers
Sheet Length: 4.00 inches
Sheet Width: 4.50 inches
UPC:
096619194643 Product Change over Time
Kirkland Signature Bath Tissue
Primary Retailer: Costco
| Date | Sheets/Roll | Roll sq ft | Rolls/Package | Package sq ft | Price | UPC |
|---|---|---|---|---|---|---|
| Aug 1, 2021 | 425 | 53.12 | 30 | 1593.6 | $16.99 | 096619585573 |
| Aug 4, 2025 | 380 [⬇️45 sheets] | 47.5 [⬇️5.6 sq ft] | 30 | 1425.0
[⬇️168.6 sq ft]
| $19.99 [⬆️$3.00] | 096619194643 |
Aug 1, 2021
Sheets/Roll 425
Roll sq ft 53.12
Rolls/Pkg 30
Package sq ft 1593.6
Price
$16.99
UPC
096619585573 Aug 4, 2025
#2
Sheets/Roll 380 [⬇️45 sheets]
Roll sq ft 47.5 [⬇️5.6 sq ft]
Rolls/Pkg 30
Package sq ft 1425.0
Price
$19.99 [⬆️$3.00]
UPC
096619194643 Value Analysis
Size Reduction
-10.59% since 2021
Lost 45 sheets
425 → 380 sheets
Cost Analysis
Price Change
+ 17.66%
$16.99 → $19.99
Cost per 100 sheets
2021
$0.13
→
2025
$0.18
Real Price Impact
Real Price Impact shows the true cost increase when both size reduction and price changes are combined.
+31.59% effective price increase
Quantity: -10.6%
Price: +17.66%