What Is Shrinkflation and Why You Should Care
Learn how companies secretly reduce product sizes while keeping prices the same, and why this hidden inflation tactic affects your wallet more than you think.
Deep dives into product downsizing, consumer advocacy research, and the fight for transparency in retail.
Learn how companies secretly reduce product sizes while keeping prices the same, and why this hidden inflation tactic affects your wallet more than you think.
A visual comparison shows McDonald's Hot Fudge Sundae portions have quietly shrunk since 2019, despite unchanged nutrition facts. Price increased from $1.79 to $3.29 in NYC.