Shrinkflation Insights

Deep dives into product downsizing, consumer advocacy research, and the fight for transparency in retail.

Featured Posts

guide January 30, 2025 5 min read

What Is Shrinkflation and Why You Should Care

Learn how companies secretly reduce product sizes while keeping prices the same, and why this hidden inflation tactic affects your wallet more than you think.

shrinkflationconsumer awarenessinflation

case-study January 23, 2025 4 min read

McDonald's Hot Fudge Sundae: 2019 vs 2025 – The Portion is Shrinking, Price is up 84%

A visual comparison shows McDonald's Hot Fudge Sundae portions have quietly shrunk since 2019, despite unchanged nutrition facts. Price increased from $1.79 to $3.29 in NYC.

mcdonaldsice creamsundae

Browse by Category

Shrinkflation Insights

Featured Posts

What Is Shrinkflation and Why You Should Care

McDonald's Hot Fudge Sundae: 2019 vs 2025 – The Portion is Shrinking, Price is up 84%

Browse by Category

case study

analysis

build update

guide

Browse by Brand

All Posts