Charmin® · Procter & Gamble®

Ultra Strong Toilet Paper

Mega Series

Has 16.67% fewer sheets since 2021 - yet costs more.

  • 16.67%
    Size Drop
  • +49.19%
    Effective Price Δ
  • $8.69
    Current Price
    @ Target®
Independent Consumer Database
Data Verified by The Shrink List
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Latest Product

as of July 29, 2025
Sheets per Roll: 220 sheets
Roll Count: 6 rolls
Ply Count: 2 layers
Sheet Length: 3.92 inches
Sheet Width: 4.00 inches
UPC: 030772132197

Product Change over Time

Ultra Strong Toilet Paper, Mega
Primary Retailer: Target®
Date Sheets/Roll Roll sq ft Rolls/Package Package sq ft Price UPC
Mar 3, 2021
264
28.67
6
172.0
$6.99
037000611110
Jul 29, 2025
220 [⬇️44 sheets]
23.83 [⬇️4.8 sq ft]
6
143.0 [⬇️29.0 sq ft]
$8.69 [⬆️$1.70]
030772132197
Mar 3, 2021
Sheets/Roll 264
Roll sq ft 28.67
Rolls/Pkg 6
Package sq ft 172.0
Price $6.99
UPC 037000611110
Jul 29, 2025
#2
Sheets/Roll 220 [⬇️44 sheets]
Roll sq ft 23.83 [⬇️4.8 sq ft]
Rolls/Pkg 6
Package sq ft 143.0
Price $8.69 [⬆️$1.70]
UPC 030772132197

Value Analysis

Size Reduction
-16.67% since 2021
Lost 44 sheets
264 → 220 sheets
✅ Same retailer: Target™
Cost Analysis
Price Change
+ 24.32%
$6.99 → $8.69
Cost per 100 sheets
2021
$0.44
→
2025
$0.66
✅ Same retailer: Target™
Real Price Impact
+49.19% effective price increase
Quantity: -16.7%
Price: +24.32%
✅ Same retailer: Target™

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