Charmin® · Procter & Gamble®

Ultra Soft Jumbo Roll

Has 7.39% fewer sheets since 2016 - yet costs more.

  • 7.39%
    Size Drop
  • +35.98%
    Effective Price Δ
  • $33.99
    Current Price
    @ Costco
Independent Consumer Database
Data Verified by The Shrink List
Ultra Soft Jumbo Roll product image from 2025
Latest image from 2025
UPC: 030772115909

Latest Product

as of July 26, 2025
Sheets per Roll: 213 sheets
Roll Count: 30 rolls
Ply Count: 2 layers
Sheet Length: 4.00 inches
Sheet Width: 4.50 inches
UPC: 030772115909

Product Change over Time

Ultra Soft Jumbo Roll
Primary Retailer: Costco
Date Sheets/Roll Roll sq ft Rolls/Package Package sq ft Price UPC
Aug 26, 2016
230
30.3
30
909.0
$26.99
037000297154
Jul 26, 2025
213 [⬇️17 sheets]
27.83 [⬇️2.5 sq ft]
30
834.9 [⬇️74.1 sq ft]
$33.99 [⬆️$7.00]
030772115909
Aug 26, 2016
Sheets/Roll 230
Roll sq ft 30.3
Rolls/Pkg 30
Package sq ft 909.0
Price $26.99
UPC 037000297154
Jul 26, 2025
#2
Sheets/Roll 213 [⬇️17 sheets]
Roll sq ft 27.83 [⬇️2.5 sq ft]
Rolls/Pkg 30
Package sq ft 834.9
Price $33.99 [⬆️$7.00]
UPC 030772115909

Value Analysis

Size Reduction
-7.39% since 2016
Lost 17 sheets
230 → 213 sheets
✅ Same retailer: Costco™
Cost Analysis
Price Change
+ 25.94%
$26.99 → $33.99
Cost per 100 sheets
2016
$0.39
→
2025
$0.53
✅ Same retailer: Costco™
Real Price Impact
+35.98% effective price increase
Quantity: -7.4%
Price: +25.94%
✅ Same retailer: Costco™

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