Viva® · Kimberly-Clark®
Signature Cloth Choose-A-Sheet Paper Towels
Triple Series
Shrinkflation Detected
Has 17.31% fewer sheets since 2022 - yet costs more.
- 17.31%Size Drop
- +60.06%Effective Price Δ
- $8.59Current Price
@ Target®
Independent Consumer Database
Data Verified by The Shrink List
Product image coming soon
Latest Product
as of June 22, 2025 Sheets per Roll: 129 sheets
Roll Count: 2 rolls
UPC:
036000565317 Product Change over Time
Signature Cloth Choose-A-Sheet Paper Towels, Triple
Primary Retailer: Target®
| Date | Sheets/Roll | Roll sq ft | Rolls/Package | Package sq ft | Price | UPC |
|---|---|---|---|---|---|---|
| Nov 6, 2022 | 156 | 70.3 | 2 | 140.6 | $6.49 | 036000539479 |
| Jun 22, 2025 | 129 [⬇️27 sheets] | 58.1 [⬇️12.2 sq ft] | 2 | 116.2
[⬇️24.4 sq ft]
| $8.59 [⬆️$2.10] | 036000565317 |
Nov 6, 2022
Sheets/Roll 156
Roll sq ft 70.3
Rolls/Pkg 2
Package sq ft 140.6
Price
$6.49
UPC
036000539479 Jun 22, 2025
#2
Sheets/Roll 129 [⬇️27 sheets]
Roll sq ft 58.1 [⬇️12.2 sq ft]
Rolls/Pkg 2
Package sq ft 116.2
Price
$8.59 [⬆️$2.10]
UPC
036000565317 Value Analysis
Size Reduction
-17.31% since 2022
Lost 27 sheets
156 → 129 sheets
Cost Analysis
Price Change
+ 32.36%
$6.49 → $8.59
Cost per 100 sheets
2022
$2.08
→
2025
$3.33
Real Price Impact
Real Price Impact shows the true cost increase when both size reduction and price changes are combined.
+60.06% effective price increase
Quantity: -17.3%
Price: +32.36%