Great Value® · Walmart Inc.®

Great Value Ultra Strong Paper Towels

Has 8.33% fewer sheets since 2023 - at similar cost.

  • 8.33%
    Size Drop
  • +9.09%
    Effective Price Δ
  • $15.93
    Current Price
    @ Walmart®
Independent Consumer Database
Data Verified by The Shrink List
Great Value Ultra Strong Paper Towels product image from 2025
Latest image from 2025
UPC: 194346066889

Latest Product

as of January 1, 2025
Sheets per Roll: 110 sheets
Roll Count: 12 rolls
UPC: 194346066889

Product Change over Time

Great Value Ultra Strong Paper Towels
Primary Retailer: Walmart®
Date Sheets/Roll Roll sq ft Rolls/Package Package sq ft Price UPC
Jan 1, 2023
120
54.08
12
649.0
$15.93
078742210858
Jan 1, 2025
110 [⬇️10 sheets]
49.57 [⬇️4.5 sq ft]
12
594.8 [⬇️54.1 sq ft]
$15.93
194346066889
Jan 1, 2023
Sheets/Roll 120
Roll sq ft 54.08
Rolls/Pkg 12
Package sq ft 649.0
Price $15.93
UPC 078742210858
Jan 1, 2025
#2
Sheets/Roll 110 [⬇️10 sheets]
Roll sq ft 49.57 [⬇️4.5 sq ft]
Rolls/Pkg 12
Package sq ft 594.8
Price $15.93
UPC 194346066889

Value Analysis

Size Reduction
-8.33% since 2023
Lost 10 sheets
120 → 110 sheets
✅ Same retailer: Walmart™
Cost Analysis
Price Change
0%
$15.93 → $15.93
Cost per 100 sheets
2023
$1.11
→
2025
$1.21
✅ Same retailer: Walmart™
Real Price Impact
+9.09% effective price increase
Quantity: -8.3%
✅ Same retailer: Walmart™

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