Track Shrinkflation
Track Shrinkflation in Real Time
Why Consumers Are Paying More for Less
Your favorite products are getting smaller while prices stay the same. We're building the first comprehensive database to track shrinkflation in real-time.
170,000+ of you have been hunting shrinkflation on social media—let us do the heavy lifting!
Zero comprehensive tracking tools exist... until now
Latest from Our Blog
In-depth analysis and insights on shrinkflation trends affecting consumers
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What Is Shrinkflation and Why You Should Care
Learn how companies secretly reduce product sizes while keeping prices the same, and why this hidden inflation tactic affects your wallet more than you think.
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McDonald's Hot Fudge Sundae: 2019 vs 2025 – The Portion is Shrinking, Price is up 84%
A visual comparison shows McDonald's Hot Fudge Sundae portions have quietly shrunk since 2019, despite unchanged nutrition facts. Price increased from $1.79 to $3.29 in NYC.
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